Airbnb Experiences allow Hosts and Guests to share in-person, hands-on experiences. To launch this new product CEO Brian Chesky wanted an innovative approach to content production. With this brief I created a global production system comprised of hundreds of freelancers, an in-house post production facility, and re-wired internal processes... in 10 weeks. After the first year our team shot more than 1,900 times, adding graphic design and copy to each Experience’s merchandising page.