Airbnb Experiences allow Hosts and Guests to share multi-day, hands-on experiences. To launch this new product CEO Brian Chesky wanted an innovative approach to content production. With this brief I created a global production system including scores of freelancers, trained 25 HQ staff, built a post production facility, re-wired internal processes, and onboarded service providers. In one year our team shot more than 1,900 times with photo, video, graphic design, and copy.