This project was possible through the passion of the participants. When the scripts came across my desk in November of 2007, there was no client and no budget. After months of cold calling voter groups and publishers, we connected with an MTV creative director to brand the spots with their voter project: Choose or Lose. Bryan Buckley and Hungry Man were onboard shortly thereafter. More cold calls got the spots to run in battleground states with large university populations. The campaign won Gold at Cannes. All this with no budget and no client.
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